7 tips for writing listing descriptions buyers can’t pass up

First impressions are critical in real estate. You only get one shot to impress sellers enough to hire you and one chance to put the home on the market. A crucial aspect of marketing a home is crafting the perfect listing description. About 80 percent of buyers look at homes online, and with the sheer number of listings online, it’s easy for buyers to move on to the next one if the listing photos or description fall short.

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