Real estate is a career with unlimited potential, but it’s also a highly selective market. Clients are particular about their real estate agents — which makes sense: they’re about to make a costly and potentially life-changing investment. What’s highest on a client’s list when they’re choosing an agent? Most of the time, it’s your reputation.
Your reputation isn’t just built by word-of-mouth anymore — potential clients are often checking you out online before they even get in touch with you. They’ll look at your social media profiles, blog posts, listing, reviews and other places where your name appears on the Internet to get a full sense of your online image.