Is There a Marketing Disconnect Between CRE Tech Startups and Their Customers?

What is my definition of the market disconnect?

I’m not sure it’s a complete definition but it is the disconnect between what the tech or CRE tech companies are doing to attract customers and what is actually happening.

For example, a recent conversation I had with a major building owner/REIT-type company was telling and eye-opening, to say the least.

Read Article at

Leave a Reply