Builders tap into social media to reach homebuyers


We’ve all seen the way homebuying has changed over the years. Today’s savvy buyers are doing more research ahead of time than ever before, and they walk into a real estate or sales office educated about their choices.

Social media — especially Facebook, Pinterest, Foursquare, Twitter and YouTube — has become increasingly important in the homebuying process.

Whether you’re looking for a home across town or across the country, Facebook connections can usually lead you to someone in the area where you’re thinking of moving.

Read Article at Naples Daily News

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