As the commercial real estate market continues to grow in 2017 and demand for commercial real estate strengthens, we have prepared our yearly review of the latest real estate marketing ideas to help you stay ahead of the curve in the digital age. Below are our top real estate marketing tips and strategies for 2017.
I. YOUR WEBSITE
Your website is the foundation for all of your digital marketing efforts. A joint study by Google and Loopnet has shown that almost 80% of tenants and investors search for commercial real estate online. This means your website is critical to gaining brand visibility, acquiring prospects, and helping drive sales and lease-up efforts for your company. That said, there’s a few strategies that are highly likely to have a strong impact for you in 2016. Here are our favorite ideas.