Aston Martin is getting into the real estate business.
The British luxury automaker, which is closely associated with the James Bond movie franchise, announced it’s partnering with a property developer to build a new 66-story residential tower in Miami, Florida.
The companies broke ground on the new Aston Martin Residences on Wednesday, and expect the building will be finished in 2021.
A move into luxury real estate may seem unusual for an automaker that’s built a global brand based on its high performance cars. But Aston Martin is trying to branch into new sectors outside its traditional niche.