Aston Martin is getting into… luxury real estate?!

Aston Martin is getting into the real estate business.

The British luxury automaker, which is closely associated with the James Bond movie franchise, announced it’s partnering with a property developer to build a new 66-story residential tower in Miami, Florida.

The companies broke ground on the new Aston Martin Residences on Wednesday, and expect the building will be finished in 2021.

A move into luxury real estate may seem unusual for an automaker that’s built a global brand based on its high performance cars. But Aston Martin is trying to branch into new sectors outside its traditional niche.

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