As leads pour into databases from an increasing number of sources, lead conversion becomes an even more critical skill for modern real estate agents.
That’s why in this article I outline three primary techniques for agents to convert more of their leads into appointments and, ultimately, contracts.
The three chief skills you need to improve your lead conversion include building rapport, qualifying leads properly, and effective closing strategies.
If you’re having trouble closing, you might be missing these three things.
The No. 1 and probably most important thing I see more and more agents missing is the art of building rapport.