A home is a reflection of its owner’s personality, tastes and values. Because we know that each individual is unique and has her own idea of what’s important when choosing a home, we set out to compare and contrast what different types of homebuyers–think men vs. women, dog people vs. cat people–care about when choosing a place to call home.
We asked more than 1,000 Americans which elements of a home they found most desirable and which they could do without. Then, we segmented their responses by a range of self-reported characteristics while tracking patterns in home preferences. Read on to learn what buyers valued most when it came to choosing a home of their own.
To start, we studied how men and women differed in the home features they sought. While some priorities seemed to resonate equally with each gender, significant differences emerged as well.