Residential

The Inman Files: Should Realogy pull a Disney and take back its listings?

The Walt Disney Company announced this week that it is launching Disney and ESPN branded direct-to-consumer content services — potentially striking a blow to consumer-facing tech giant Netflix.

Would real estate franchise giant Realogy ever consider such a risky move? Maybe.

Twenty years ago, it abandoned its strategy to go consumer direct when it sold Move.com for a whopping $760 million in stock to HomeStore, the operator of realtor.com at the time. HomeStore’s CEO turned the interesting listing site into a portal powerhouse but crossed the legal line and went to prison for a variety of white collar crimes.

At the time, Realogy got itself wrapped up in that dirty diaper in ways that it regrets.

Read Article at Inman.com

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