Would real estate franchise giant Realogy ever consider such a risky move? Maybe.
Twenty years ago, it abandoned its strategy to go consumer direct when it sold Move.com for a whopping $760 million in stock to HomeStore, the operator of realtor.com at the time. HomeStore’s CEO turned the interesting listing site into a portal powerhouse but crossed the legal line and went to prison for a variety of white collar crimes.
At the time, Realogy got itself wrapped up in that dirty diaper in ways that it regrets.