With nearly every real estate transaction starting with some type of online search, both real estate agents and home buyers/sellers all rely heavily on the Internet when it comes to the life-cycle of a real estate transaction. In order for you to connect with home buyers and sellers, you need to be present on the platforms where they are searching, including social media.
More than 84% of all real estate professionals use social media, with Facebook being their preferred network. There’s a reason for that — that’s where their clients are.
Sharing top-notch content on Facebook can be a real estate agent’s secret weapon and can help you position yourself as a trustworthy real estate brand in your market. Adversely, it can damage your reputation depending on the type of content you post. It shouldn’t act as simply another forum for you to promote yourself without offering anything of value back to your audience.