Why recruiting agents from the Millennial generation is a good idea
There are many reasons to recruit Millennial real estate agents to your brokerage, but one of the best may be one of the simplest: Millennials are now the largest generation in the U.S. and make up the biggest percentage of first-time home buyers (42%).
In 2015, Millennials (ages 18-34) outnumbered Baby Boomers (ages 51-69) by half a million. This gap has only widened, and will continue to grow as the Boomer population declines; by 2036, the number of Millennials will reach its peak.
Like every other generation, Millennials want to do business with people they identify with. This often means working with people who are close in age and share similar worldviews. To the latter point, many Millennials were raised to value cooperation and avoid confrontation, making them wary of hard-sell tactics and marketing hype. And they’ve entered an economy where they are expected to earn less than the generation before them.