Researchers from many different institutions have discovered that the most productive sales professionals have certain personality traits and work habits. We’ve highlighted some of the pertinent findings from multiple studies applicable to real estate. Though not all these studies are scientific, they provide a good base for determining items that are important to your sales success.
Showcase the technology you use in your marketing. Without boasting, you want your clients to know that you’re ahead of the technology curve and better equipped than your competition. Putting your tech tools on display subtly suggests that other agents are behind the times and can give you a sales edge, according to the 2016 Real Estate Tech Trends report by Properties Online Inc. It’s not just about what you use but how you use it. Enabling faster response times, paperless transactions, and more fluid showings are reasons why 55 percent of consumers say they want an agent who uses technology, according to the National Association of REALTORS®’ 2017 Home Buyer and Seller Generational Trends Report.