Technology has been a disruptor in the real estate industry, as more customers head online. But while it may cause many brokerages to rethink how they do business, technology has proven a huge differentiator as well, David Marine, senior vice president of marketing at Coldwell Banker, said during the session “Every Company is a Tech Company” at CES 2018 in Las Vegas on Wednesday.
“Technology has helped the real estate industry better compete and to justify to consumers why they still need to pay a commission to an agent,” Marine said. Tech systems can help offer convenience in a transaction, show off your expertise, and make transactions run faster and smoother, Marine said.
Two key areas Coldwell Banker recently viewed as differentiators in the technology realm are virtual reality and smart-home tech.