When it comes to real estate lead generation strategies, many agents seem to have a love/hate relationship with search engine optimization (SEO). At times it can feel like you’re chasing an elusive dream. “What does Google want?” Outside of the algorithm-developing nerve center, no one may ever completely know. What we do know is, we all want to reap the reward of having qualified leads delivered to us via organic search, and when our tried-and-true efforts stop producing, our instinct is to jump ship and seek out the next promising opportunity.
But here’s where most real estate professionals get it wrong. Experienced SEO wranglers have learned that it takes patience to tame the beast. And patience does pay off, especially when it comes to Google. According to NAR’s 2014 Profile of Home Buyers and Sellers, 90% of home searches begin online, and over the past 4 years, real estate-related Google searches have grown 253%.