Commercial Real Estate Data Is Not Just for Brokers Anymore

Data-driven technologies have already redefined — and will continue to redefine — the way commercial real estate brokers and investors approach their businesses. The democratization of traditionally inaccessible market information has empowered even the most experienced commercial real estate professionals to increase the precision of their efforts and to find and close deals that would have remained hidden in a pre-big data world.

But while brokers and investors may be the primary user groups for many emerging PropTech platforms and tools, they are by no means the only ones who can reap their benefits. Companies whose business models revolve around servicing commercial real estate properties, for instance, can use a data platform to streamline and improve their approach to acquiring new clients.

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