Dream Machine transforms abandoned retail space into the latest made-for-Instagram ‘experience’

In the age of the megapopular Museum of Ice Cream and a growing array of made-for-Instagram playgrounds, the latest color-saturated, interactive “experience” to arrive offers a sleepy twist.

A balloon installation greets visitors as they first enter the Dream Machine exhibit.

Dream Machine, opening April 5 in Brooklyn, New York, is inspired by a growing interest in mindfulness and better sleep practices. Inside you’ll find 10 dream-inspired rooms that flow into one another, each one as vibrant as the previous.

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